2. Drive action from a place of passion and intrinsic motivation
Another way to make the best out of the psychological impact of a shortened time horizon is to help people participate in an activity or a topic that’s intrinsically motivating. Digital organizations can help by tailoring their brand messaging, marketing and retargeting efforts to this change in people’s circumstances and mindset. It is very likely that customers will respond better to messages around passion, empowerment, and intrinsic value rather than to messages about discounts or pricing.       
Companies can invoke intrinsic motivation and positive goal-oriented behavior among their employees and customers by collaborating with charities or supporting social initiatives that help in times of crisis. A hospital in Israel, for example, organized a virtual hackathon to find technological solutions to the COVID-19 crisis. An American online accounting company is redirecting its charitable funds to help families that struggle to pay for food. These actions can help both employees and customers feel they can still choose to act out of passion and leverage digital tools that sustain well-being. 
3. Delight customers through peacefulness, not excitement
Companies need to rethink and experiment with the schedules of push notifications, emails, ads and social media posts. Customers are inundated with too much information from digital channels as it is, and the flood is exacerbated in times of crisis as people consume more news and most of the communication with the outside world relies on digital channels.
So, instead of bombarding customers with new and exciting offers, companies should communicate in a way that helps customers focus on the present without overly stimulating them. This should inform the copy, colors, and shapes used in the visual design. Softer colors and smooth shapes are more calming and would probably be better received. Call-to-actions should highlight the immediate benefits of purchasing, subscribing or engaging with digital products. Additionally, reducing information overload and the number of choices on websites or apps is more important than ever to create a sense of peacefulness.
Designing for well-being in times of stress is possible, and the effort is relatively low compared to the immense personal and business benefits of keeping customers pleased and even delighted during this time.