STEP 1 – Choose your blog topic
The very first thing you need to do is choose a topic for your blog.
Most successful blogs focus on one thing. May it be food, travel, fitness, fashion or simply about your business.
We recommend choosing a topic that you feel passionate about or interested in. It’s even better when you are an expert at something, this helps you to grow your blog through writing good, quality content to help others.
Tips for choosing a blog topic:
- are you an expert in something?
- are you passionate about something?
- are you learning something new and want to write about your process?
Here’s an example: If you are highly interested in fitness and you like to train, it’s wise to share your wisdom in a blog that is related to fitness or cover topics on training and nutrition. Through the blog, you’ll be able to get new clients.
You don’t need to choose your blog topic right away, but it’s good if you already have something in mind.
STEP 2 – Find the right blogging platform
First, decide – free blog or self-hosted blog?
Anyone can sign up with a free blogging site or platofrm such as Blogger.com, WordPress.com and Tumblr.com
However, if you are serious about blogging, the free blogging platform is not a way to go.
There are many cons and downsides of a free blogging service (limited monetization, customization and traffic), but most importantly – you’ll have no control over your blog.
And if you want to upgrade, you’ll need to pay more than you should.
The solution for this is to host your blog yourself (have a self-hosted blog).
In that way you’ll have no limitations related to your blog content (such as images and videos). Your blog will look more professional, better looking and can be improved later on. Plus, you actually own your blog.
Of course, if you don’t plan to blog for more than a few weeks, a free blog might make sense. In every other case, we recommend the self-hosted route.
Which blogging platform should I choose?
There many different blogging platforms that you can choose from. Some are more flexible and easier to use, while some are more limited and come with a higher learning curve.
Most recent statistics show that WordPress which is a free (open-source) blog platform is the most commonly used blogging platform in 2020.
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